What are the visual messages (visual communication)?
Visual messages are systematically targeted messages effecting the addressees by visual means. Roughly we could say that they perform three functions: identification, information and promotion.

1.Identification: Visual messages provide visibility of organizations, businesses, and events in the visual field with a set of specific visual elements and rules for their use. By creating a specific visual language they ensure consistent and recognizable visual image.

2. Information: Visual transmission of various types of information (verbal and visual) at various levels. From books, periodicals, newspapers, other print publications, web sites, to large amounts of data and objective information, such as instructions, maps, routing systems, and user interfaces.

3.Promotion: Promotion, presentation and persuasive function. Posters, advertisements, graphics of TV spots, online ads and packaging. This function of visual communication overlaps with advertising.

What is the difference between advertising and visual communications?
Visual communications and advertising overlap in one of the three basic functions of visual communications – “the promotion’. In addition to that, visual communications is present in other areas of communication.

What is the difference between art and visual communications?
Art is self-expression, whereas visual communications are designed to carry messages of the client to a known and specific target group. Due to the nature of information they carry, visual communications must consider the purpose, content, users, conditions of use and method of reproduction and medium.

Why we set up the Brumen Foundation?
The Foundation was founded with the aim to improve the quality of the visual communications in Slovenia. It aims to work in two areas: professional community and the general public.

In the professional community it raises the quality of professional practice and promotes high achievement designers. It supports the exchange of information and views on the profession, and aims at filling the void that reigns in professional research and publications.

With the general public, the Foundation aims at introducing the achievements of top designers and educating on the role of design in everyday life. The Foundation helps popularize neglected areas such as information design and visual effects of public space.

One of the first activities of the Foundation is a selective periodic review, publishing and rewarding of the finest achievements of visual messages, which will provide a critical overview of the profession for both clients and designers.

Why another contest and how is it different from the other in this area?
Biennial assesses categories (see categories) of visual communications that are not (or are insufficiently) covered by other festivals and competitions in Slovenia and as a result are overlooked by the professional and general public.

Biennale is not age restricted. It is aimed at all those who are professionally engaged in visual communications.

International Biennial jury consists of renowned experts covering individual areas related to visual communications (graphic design, illustration, typography, criticism and theory of design, multimedia) and come from different cultural backgrounds. They provide high quality professional competition standards and offer evaluation of domestic achievements from an international perspective.

Why is the prize named after Joze Brumen?
Joze Brumen (1930-2000) was a pioneer of Slovenian design, enriching our cultural space with a rich work in design of books, art monographs and posters. In addition to the practical part of the development of the Slovenian graphic design, he had an indirect effect as a long-time teacher at the Academy. His work has not been carefully evaluated and appreciated so far so we wanted to the name of the Foundation and prizes after Joze Brumen to start to draw attention to his contribution to the profession.

© Fundacija Brumen 2013 | Avtor/Author: Gigodesign