DOSJE
BIENALE 04
MOD 04
ZAGREB
OBLIKOVANJE ZA DRŽAVO - razstava
BRNO
OBLIKOVANJE ZA DRŽAVO - posvet
ODGOVORNOST V OBLIKOVANJU
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BIENALE 03
 English
MOD 03
HRVAŠKO OBLIKOVANJE 040506
TDC NY
APEL
ADC BiH
E-A-T
BIENALE 02
MOD 02
FUNDACIJA
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1. Organization
2. Background information
3. Program Description
4. Project Justification
5. Description of the audience
6. Dates and venues
Winners of the 3rd Biennial of Slovene Visual Comunication
1. Organization: Fundacija Brumen
Address: Dolenjska c. 83, SI-1000 Ljubljana
Phone number: + 386 (0)41 944 967
Fax number: + 386 (0)1 427 25 93
E-mail address: info@brumen.org
Staff members:
Peter Skalar, President of the Management Board of the Brumen Foundation
Žare Kerin, President of the 3rd Biennial of Slovene Visual Communications
2. Background information
The development of technology and the consumer society has significantly expanded the field of visual communications. The "good design" of a product, packaging, marketing and communication tools, or of shelves in a shop, often constitute the added value which makes a customer select a product from many similar and competing ones.
To further Slovenia’s growth into a communicatively efficient society with a rich spatial culture and a good quality of life, we established the Brumen Foundation in 2003. Named after Jože Brumen, a pioneer of Slovene design and one of its most prominent representatives, the Foundation believes its mission is to promote young professionals (in terms of practice and theory) and establish criteria of excellence to guide and help designers, clients, and customers in the broader sense. The work of the Foundation focuses on organising the Biennial of Slovene Visual Communications (BSVC), a biennial overview of Slovene visual communications design assessed by an international jury, whose members present their own work in a series of lectures and an exhibition called the International Design Event (IDE).
The Brumen Foundation is an independent, non-profit institution, organised as a legal entity under private law in accordance with the Institutes Act, with founders, management board, and start-up capital.
Founders: Marand, Riko, Liko Pris.
Management Board: Petra Černe Oven, Radovan Jenko, Žare Kerin, Tomato Košir, Matevž Medja, Ranko Novak, Peter Skalar.
Start-up capital: €8.345
Significant achievements:
The Brumen Foundation has organized the following major exhibitions and events:
- 1st and 2nd Biennial of Slovene Visual Communications (exhibition & catalogue)
- 1st and 2nd International Design Event (exhibition & catalogue)
- an exhibition of the winning project at the open competition for the logos of the Republic of Slovenia, designer Dušan Jovanovič (exhibition & discussion)
- e-a-t (overview exhibition of contempory design in the Czech Republic and Slovakia)
- ADC BiH (exhibition of members of the Art Directors Club of Bosnia and Herzegovina)
- traveling exhibition of award winners of the1st and 2nd Biennial of Slovene Visual Communications (in Koper and Maribor)
- appeal and discussion on the Public Competition to Design a New Logo and Slogan for Slovenia
- TDC52 (exhibition of the Type Directors Club from New York)
- Exhibition of Croatian graphic design 040506
3.Program Description
The International Design Event (IDE)
A broad high-profile cultural event with the most prominent international visual communications designers showing their work at an exhibition, and giving free lectures. International jurors from previous biennials: Bo Linnemann, Bruno Monguzzi, Jean-Françoise Porchez, Rick Poyner, Wieczyslaw Wasilewski (2003); Anna Berkenbusch, Max Bruinsma, Erik Spiekermann, Aleš Najbrt, Piotrek Mlodozeniec (2005).
The members of the jury of the 3rd Biennial of Slovene Visual Communications, lecturers and international designers are: Pierre Bernard (F), Irma Boom (NL), William Drenttel (USA), Jessica Helfand (USA), Cyprian Kościelniak (NL).
Pierre Bernard
After graduating from the Ecole Nationale Supérieure des Arts Décoratifs in 1964, he studied poster design with Henryk Tomaszewski at the Academy of Fine Arts in Warsaw, and completed his studies in 1971 with graduate work at the Institut de l'Environnement in Paris.
In 1970 he founded Grapus with François Miehe and Gérard Paris-Clavel; Alex Jordan and Jean-Paul Bachollet joined the group in 1976. Grapus sought to ‘change life’ through a twofold dynamic of graphic arts and political action. In 1984, 1985 and 1988 Grapus designed the corporate identity of the Centre National des Arts Plastics, the Parc La Villette, and the Louvre, respectively. From 1978 on, Grapus showed their work in major exhibitions at the Musée de l'Affiche in Paris, the Stedelijk Museum in Amsterdam, the Aspen Conference in Aspen, Colorado, and the Museum of Contemporary Art in Montreal. After 1990, when Grapus decided to end their activities, Bernard founded the Atelier de Création Graphique with Dirk Behage and Fokke Draaijer, working for clients such as the French National Parks and the Centre Pompidou in Paris.
Bernard has received numerous awards and prizes: at the Warsaw Biennale (1978, 1980), the Brno Biennale (1978, 1982), the Lahti Biennale, the Colorado Biennale (1983), Zgraf in Zagreb, the Art Directors Club in New York, and the Triennale of Toyama (1988). In 1990 he was awarded France's National First Prize for Graphic Arts. In 2006, the Preamium Erasmianum Foundation of Amsterdam awarded him the prestigious Erasmus prize for ‘Design for the public domain’.
Pierre Bernard has been a member of the International Graphic Alliance since 1987, and currently teaches graphic design at the Ecole National Supérieure des Arts Décoratifs in Paris.
http://www.acgparis.com
Irma Boom
In 1979 she enrolled at the AKI Art Academy in Enschede.
In 1991 she founded Irma Boom Office, which works nationally and internationally in both the cultural and commercial sectors. Clients include the Rijksmuseum Amsterdam, Paul Fentener van Vlissingen, Inside Outside, Museum Boijmans Van Beuningen, the Prince Claus Fund, Zumtobel, Ferrari, Vitra International, NAi Publishers, the United Nations and OMA/Rem Koolhaas, Koninklijke Tichelaar Makkum, Camper, the Museum of Modern Art, New York. In 1993 she designed a series of butterfly stamps for Dutch PTT.
For five years she worked (editing and concept/design) on the 2136-page SHV Think Book 1996-1896 commissioned by SHV Holdings in Utrecht. The Think Book was published in English and Chinese.
In 1998 she had a solo exhibition, ‘Irma Boom on her Books’, at the Stroom Centre in The Hague, and ‘Boom Beyond Books’ at the Bilbiotheque Nationale de France in Paris in 2001.
Irma has won international acclaim for the iconoclastic beauty of her books and has received many awards for her book designs. She was the youngest recipient of the prestigious Gutenberg Prize for her complete oeuvre in 2001.
Since 1992 Boom has been a critic at Yale University in the USA. She was a tutor at the Van Eyck Akademie in Maastricht between 1998-2000. She gives lectures and workshops worldwide.
http://www.irmaboom.nl
William Drenttel
He received a B.A. in European Cultural Studies from Princeton University.
From 1985-1996, he was a principal of Drenttel Doyle Partners in New York City. Selected clients and projects include: the editorial design of numerous magazines, including Spy, The New Republic, and Inc.; strategic consulting and large design programs for companies such as Champion International, Springs Industries and Hewitt Associates; the overall graphic identity, and program and exhibition design for the World Financial Center; a new identity program and exhibition design for the Cooper-Hewitt National Design Museum; a new graphic identity and publications program for Princeton University; an exhibition and store design at Grand Central Station.
In 1997, he joined the designer and writer Jessica Helfand to form a new design consultancy: Jessica Helfand | William Drenttel - focusing on editorial, identity and new media projects. The studio was renamed Winterhouse in 2000. Recent clients include The Poetry Foundation, Nextbook, New England Journal of Medicine, the U.S. State Department, the Norman Rockwell Museum, Yale Law School, New York University School of Journalism, University of Chicago Press, and the National Design Awards. Their imprint, Winterhouse Editions, publishes design criticism and literary works by writers including Susan Sontag, Leon Wieseltier, Jessica Helfand, Paul Auster, Paul Celan, and Franz Kafka, among others.
Drenttel has written on design for I.D. and Communication Arts magazines and the AIGA Journal, as well as editing two anthologies of critical writings on design (Allworth Press) and three surveys of design firms in America (Rockport Press). He has lectured at two AIGA National Biennial Conferences, the Library of Congress, Walker Art Center, the Annenberg Public Policy Center, and San Francisco Museum of Contemporary Art, and elsewhere.
He is president emeritus of the American Institute of Graphic Arts, a trustee of the Cooper-Hewitt National Design Museum, and a Fellow of the New York Institute of the Humanities at NYU.
http://www.jhwd.com
http://www.winterhouse.com
http://www.designobserver.com
Jessica Helfand
She received her B.A. in graphic design and architectural theory in 1982, and her M.F.A. in graphic design in 1989, both from Yale University.
She worked at Roger Black Studio in the late 1980s, at Philadelphia Inquirer Magazine in the early 1990s, and established her own studio, Jessica Helfand Studio, Ltd., in 1993. Clients included Discovery Channel Online, The New York Times, word.com, CourtTV, HarperCollins, and the Cooper-Hewitt National Design Museum.
In 1997, she joined William Drenttel to form a design consultancy - Jessica Helfand | William Drenttel - focusing on editorial, identity and new media projects. The studio was renamed Winterhouse in 2000. Recent clients include The Poetry Foundation, Nextbook, New England Journal of Medicine, the U.S. State Department, the Norman Rockwell Museum, Yale Law School, New York University School of Journalism, University of Chicago Press, and the National Design Awards. Their imprint, Winterhouse Editions, publishes design criticism and literary works by writers including Susan Sontag, Leon Wieseltier, Jessica Helfand, Paul Auster, Paul Celan and Franz Kafka, and others.
Helfand has published numerous essays on design in Eye, Print, ID, The New Republic and The Los Angeles Times. She is one of the most important contemporary writers on design and the author of several books, including Screen: Essays on Graphic Design, New Media and Visual Culture (2001), and Reinventing the Wheel (2002), both published by Princeton Architectural Press, and Paul Rand: American Modernist (Winterhouse, 1998).
She has been on juries and lectured all around the world, including at the AIGA National Biennial Conference, Cooper-Hewitt National Design Museum, Walker Art Center, Columbia University School of Journalism, the Annenberg School of Public Policy, and the Netherlands Design Institute. Previously Adjunct Professor at New York University's graduate program in Interactive Telecommunications, Helfand is currently a Critic at Yale School of Art.
http://www.jhwd.com
http://www.winterhouse.com
http://www.designobserver.com
Cyprian Koscielniak
He graduated from the Academy of Fine Arts in Warsaw in 1974.
In the 1970s and 1980s he designed more than twenty leaders for Polish films and TV series, including Wesele, Ziemia Obiecana, and Seksmisja. He also created stage designs for Polish television, book covers and book illustrations. At that time Koscielniak was also very active in poster design: with his wife Joanna Wnuk he designed several exhibition posters for The Museum of Literature in Warsaw and presented his drawings in a solo exhibition in Warsaw. Since 1980 he has been a teacher at the Academies of Fine Arts in Warsaw and Gdansk.
In 1988 Koscielniak moved to The Netherlands, where he concentrates on illustration. He regularly works for newspapers (NRC Handelsblad, Frankfurter Allgemene Zeitung) and magazines (Elle, Vrij Nederland, Quote) and his clients include PTT Post, Akzo Nobel, ABN Amro, Van Lanschot Bankiers, Deloitte and many others. Koscielniak also teaches illustration at the Academy of Fine Arts Minerva in Groningen (NL). http://www.artassociates.nl/search.php?illus_id=44
The International Design Event coincides with the Biennial of Slovene Visual Communications to allow direct comparisons of the standards, perceptions and achievements of Slovene and international design.
3rd Biennial of Slovene Visual Communications (BSVC)
A biennial overview of the best Slovene design. The submitted works are first reviewed by a national jury that selects the entries to be presented at the exhibition, which can then compete for the prizes awarded by the international jury. The jury has four days to assess the works (arrival day - first viewing of the exhibition; 2nd day – deliberations; 3rd day – lectures and the opening of the exhibition of the international jury; 4th day – jury report and award ceremony). The international juries of the 1st and the 2nd Biennial have introduced new international standards into Slovenia, bringing top quality creativity and persuasiveness in witty and intelligent design comparable to contemporary trends in international graphic design. The criteria of evaluation and assessment continue to develop, which we will also promote at the coming 3rd Biennial.
National jury (award winners of the 2nd Biennial): Ajdin Bašić, Miha Grobler, Radovan Jenko, Matevž Medja, Ermin Međedović, Vera Stanković, Slavimir Stojanović.
International jury: Pierre Bernard (F), Irma Boom (NL), William Drenttel (USA), Jessica Helfand (USA), Cyprian Kościelniak (NL).
4. Project Justification
Both the 3rd Biennial of Slovene Visual Communications and the International Design Event are broad, high profile cultural events. The latter presents the best in international visual communications.
As there is a gap in Slovenian visual communications, the exhibition and lectures are key ways of informing the public on international design trends. The event introducing the top international designers is in two parts, focusing on presenting their work and introducing them in person through lectures to provide insight into their working methods, and intellectual and creative approaches.
Key goals:
- presenting the works and rationale of the leading international professionals and theorists in the field of visual communications
- benchmarking perceptions and achievements of Slovenian and international design
- presenting good practices and the significance of good design
- establishing criteria of excellence and quality in visual communications design
- informing the professional, the business and economic sector, and students in art, humanities, marketing and ecomonics programs of the significance of quality design
5. Description of the audience.
As the participants are inernationally acclaimed professionals, the event is attractive to both the professional and general public. We expect at least 2,700 people to visit the exhibition of the International Design Event. The last Biennial attracted 5,700 visitors.
6. Dates and venues
The International Design Event (IDE)
Lectures
Venue: Jakopičeva galerija, Slovenska 9, Ljubljana
Date: 22 October 2007
Exhibition
Venue: Jakopičeva galerija, Slovenska 9, Ljubljana
Date: 22 October – 25 November 2007
3rd Biennial of Slovene Visual Communications (BSVC)
Venue: Narodna galerija, Prešernova cesta 24, Ljubljana
Date: 23 October – 25 November 2007
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Dosje

E-muzej

Jože Brumen
1930-2000
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